Ads Management

Ads Management

Manage your Meta and Google ads in one panel — the system tells you which action comes first.

Bring your ad panels together in a single interface. The Budget Brief Assistant takes your daily target and turns it into a multi-day rollout plan. A prioritized action list tells you which ad set to scale and which one to pause.

Optimization Hub — Action Center

Ranked action recommendations in one panel. Apply in one click, roll back if needed. Every recommendation ships with an evidence table.

  • Scale the Winner — gradual budget for high-ROAS ad sets
  • Cut — pause dead ad sets
  • Refresh Audience — renew a tired lookalike
  • Hidden Star — low-spend, high-ROAS test candidates
  • Results measured 24-72 hours after every apply
Optimization Hub · Actions
SCALE
Sweater campaign — increase budget 15%
Est. ROAS +0.4×
CUT
Bag ad set — high spend, no return
Save 1,250 TL/week
EXPLORE
Accessory ad set — high ROAS, low spend
Test budget 500 TL
REFRESH
Refresh Champion lookalike
New audience 4.2M

Budget Brief Assistant — Multi-Day Plan

Enter a target daily budget and the system builds a ROAS-weighted allocation. Gradual ramp-up over N days, with daily performance tracking and automatic pacing.

  • Smart allocation — fair share based on performance
  • Reclaim budget from weak ad sets, add it to strong ones
  • Per-campaign detail + revenue estimate
  • Multi-day gradual ramp-up plan
  • Automatic slow-down/freeze if ROAS drops
Budget Brief Assistant
5 days · ₺34,800 target
ROAS protection active
4.2K
Mon
70%
5.4K
Tue
90%
6.8K
Wed
113%
8.4K
Thu
140%
10.0K
Fri
167%
Pause Losers: 2 ad sets+₺1.840
Scale Winners: 3 ad sets+25%
Trim Weak: 4 ad sets-15%

Campaign Cloning — Audience Swap

Clone a winning campaign onto a new audience. Staged activation prevents overlap (Priority A/B/C).

  • Swap a single audience or several at once
  • Cloned audiences exclude each other automatically — overlap prevented
  • Priority order A/B/C — activated by overlap risk
  • Risk protection — the daily budget cap only lifts with manual approval
Campaign Cloning
Yaz Kazak 2026 · 3 audience swaps
A
Champion lookalike 1%
audience of 420K
Low overlap
B
High-Value lookalike 1-3%
audience of 1.2M
Medium overlap
C
Interest: Fashion + Luxury
audience of 3.4M
High overlap
Overlap prevention: Cloned audiences automatically exclude one another · directing spend to the right audience.

Creative Decision Center — Performance-Based Ranking

Ranks every creative by spend, click-through rate, view rate, and fatigue score. Pause the tired creative, copy the top performer to other ad sets.

  • Click-through rate + initial view rate (do users stop and watch the video?)
  • Fatigue indicator — warns when frequency runs high
  • Spend-weighted ranking — no inflated scores on thin data
  • One-click "copy to other ad sets"
Creative Decision Center
All Ad Sets · last 7d
CreativeSpendCTRViewFrequencyScore
video_summer_v3.mp4₺8.4K4.8%32%2.192
image_dress_carousel₺6.1K3.2%24%1.878
video_lookbook_v1₺12K1.8%12%4.641
image_static_hero₺3.2K0.9%8%5.222
Top: copy to 3 other ad sets
Fatigued: suggest pausing 2 creatives
Highlights

The module at a glance

Meta + Google in a single panel
Budget Brief Assistant — multi-day plans
Automatic recommendations (Scale, Cut, Refresh)
Campaign cloning — audience swap
Use Cases

Where does it help in practice?

Case 1

I want to double the budget before the holiday

Outcome

The Budget Brief Assistant ramps up over 5 days, with ROAS protection keeping risk in check.

Case 2

Cloning a campaign for a fresh Champions lookalike

Outcome

Campaign Cloning — audience swap + prioritized activation.

Case 3

Low-ROAS ad sets should go, with budget flowing to the good ones

Outcome

The action list delivers Cut + Scale the Winner, in order.

Demo

Try the Ads Management module with your own brand

In a 30-minute demo session, we'll show you how the module works on your own data.