CRM & Customer Intelligence
Segment customers by behavior and reach the right person at the right moment.
Losing champion customers because nobody noticed they'd gone quiet for weeks? The CRM module refreshes eight behavioral segments automatically every night. Pushing a segment to a Meta audience takes one click — and personal data stays masked by role.
8 Behavioral Segments — Updated Automatically Every Night
Every customer lands in one of eight segments based on how they actually behave — Champions, Loyal, At Risk, Lost, and more. The list refreshes itself overnight, with a report of who changed segments since yesterday.
- Positive segments: Champions, Loyal, Rising, New
- Risk segments: At Risk, About to Lose, Lost, Inactive
- Define your own custom segment rules
- Day-over-day segment change tracking
- Per-customer segment history timeline
Audience Library — Meta Audience Sync
Push your segments to Meta audiences in a single click. Lookalike audiences refresh automatically as the underlying segment updates.
- Send Champions to Meta securely (personal data protected)
- Lookalikes refresh automatically when segments change
- See which segments overlap with each other
- Segment-aware audience exclusion — overlap prevented
Personal Data Masking (KVKK)
Users without clearance see customer emails and phone numbers masked. Role definitions within your brand's team set the boundary for personal data access.
- Emails and phone numbers displayed masked, based on role
- Every access is written to the audit log
- Self-service data deletion requests under KVKK
- Data export (JSON/CSV) available on request
Customer 360° Detail — Single-Page View
Order history, segment timeline, RFM score, return rate, favorite category, and notes — all on one page. Customer service sees the full picture at a glance.
- Order history + AOV + last purchase
- RFM segment timeline (transitions over time)
- Which categories they buy from, and how often
- Customer notes + contact history
The module at a glance
Where does it help in practice?
Launching a campaign for a fresh "Champions" segment
Push to Meta in one click; its lookalike refreshes automatically.
Reactivation message for the "At Risk" segment
Slack/SMS notification + email campaign triggered per segment.
A KVKK deletion request comes in
One form deletes the data, removes it from Meta automatically, and logs the entire action.
Modules used together
Category Optimization
Let the system order your category pages by real sales performance.
View detailsFeed & Creative Operations
Manage your Meta and Google product feeds from one panel, and apply visuals to hundreds of products in a single click.
View detailsProduct Intelligence
Which product is critical, which size is running out, what sells together — all on one page.
View detailsAds Management
Manage your Meta and Google ads in one panel — the system tells you which action comes first.
View detailsAnalytics & Reporting
Ads, sales, and customer data in a single dashboard — with the numbers guaranteed to agree.
View detailsTry the CRM & Customers module with your own brand
In a 30-minute demo session, we'll show you how the module works on your own data.